The Long Tail Blog

Chris Anderson author of the on-line book The Long Tail and editor-in-chief of Wired Magazine is intending to publish the book early this year. His blog is a public diary that will contribute to the final publication.
The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-target goods and services can be as economically attractive as mainstream fare.
To find out more about The Long Tail click here:Wikipedia - The Long Tail
Labels: Web2.0

